Search Engine Optimisation - SEO

SEO - Search Engine Optimisation - is a Strange and Dark Art! Or so it seems!

In truth, it is about focusing on what you offer, rather than who you are. But it can be very time consuming, and is a totally different skill-set from website design. So although the sites we build are search-engine friendly, and will certainly get you into the indexes of the big search engines, actually getting to the top, or certainly the top two pages, of a search engine is much more difficult

In many ways it seems unfair that you should be paying for your website - and then again to make it work. An understandable point of view - but not once you understand the differences.

Building and designing a website is an artistic endeavour if it is to look good. Unlike traditional design and print, where what it looks like is King, with a website this has to be balanced with a number of other factors, such as speed of loading; file size of image; cross-browser compatability and many other factors. What our web site designers do is build a site to suit your business, and make sure that the search engines can find it and index it; that it looks good and performs properly. That is their job, and it is the same job, with a modified skill-set, as a traditional graphic designer. Now you wouldn't expect your graphic designer to go out and hustle your product and super-charge your marketing. His (or her) job is to make you look good and get your message over visually. What you need then is the sales force, or in the case of your website, the SEO force!

SEO is all about what you offer, rather than who you are. It is about presenting information to the search engine spiders in a way that makes them appreciate what you offer and how good you are. But this has to be tempered with a dose of realism. There is no point in trying to get to the top of Google with the search term 'Credit Cards', as there is just too much competition.Equally, anybody can get to the top of the list for 'stainless warmers for three legged chickens in sunny Antarctica', as getting indexed is all you would need - there isn't much competition for that keyphrase!

What our SEO is about is deciding what search terms you want to succeed with, and helping make those realistic. We will make some modifications to your site, often in ways you won't even notice, and we may add pages to help promote specific parts of your business. What we won't do is anything unethical in SEO terms - no backdoors; no cloaking; no hidden text; no keyword spamming. Your website has to be relevant to your business and logical to your reader - there is no point in doing anything else. Any short -term gain by 'fooling' the spiders will be lost when you get dropped from their index. So it is a balancing act, and as you can see, not something that takes 5 minutes!

At XL-2.NET we always strive to offer the best value for money, and we are sure we have succeeded again with our SEO package. You pay just the same as your website package fee for a full SEO package - now that is value! You are commited for just 6 months and after that you can stop and just have your website package. But we would be very surprised if you did! Look at what DKM Constrcution had to say.

The internet was new to us, and we knew nothing about SEO. But we were thrilled with the site you did for us, and we trusted that you knew what you were talking about. Within a month of starting the SEO, we were on the first page of Google with four of our search terms, and in two months we have had enough business to pay for the site and the SEO for the next 5 years. Thank you!

We're delighted that DKM are so happy with what we've done, but we would be silly to 'Guarantee' we can achieve the same for you. There are no guarantees in SEO - it is not that specific an art. But we are confident that we can substantially increase the enquiries you get through your website. Now that can't be bad for such a small outlay!

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